{"id":229,"date":"2016-03-20T21:50:07","date_gmt":"2016-03-20T21:50:07","guid":{"rendered":"http:\/\/press75massive.wpengine.com\/?p=229"},"modified":"2016-03-20T21:50:07","modified_gmt":"2016-03-20T21:50:07","slug":"apple-watch-first-day-pre-orders-estimated-near-1m","status":"publish","type":"post","link":"https:\/\/demos.press75.com\/massive-news\/apple-watch-first-day-pre-orders-estimated-near-1m\/","title":{"rendered":"Apple Watch first-day pre-orders estimated near 1M"},"content":{"rendered":"

Today, there are more than\u00a0100,000 health apps<\/a>\u00a0installed on\u00a0over 100 different kinds of wearable tech devices\u2014each one\u00a0giving us highly analytical insights into our bodies and what we choose to do with them. Thirty\u00a0percent of these apps are focused on fitness; 15.5 percent focus on general wellness like relaxation solutions, yoga instructions, and beauty tips; 7.4 percent focus\u00a0on nutrition; 16.6 percent offer medical references about drugs and diseases; 6.6 percent help us manage our medical conditions; and 23 percent provide tips for managing our addictions, reproductive cycles, pill schedules, and more.<\/p>\n

Clearly, there\u2019s a collective desire to track our inner workings. But one can\u2019t help but wonder why\u2014especially since\u00a0\u201cthe most frequent user of health and fitness apps for iPhones are mostly mothers between the ages of 25 and 54 who are sports fans and who generally lead healthy lifestyles,\u201d according to\u00a0Flurry Analytics<\/a>. If the most devoted users of fitness apps are\u00a0already healthy, what\u2019s the point of collecting and analyzing all that health data?<\/p>\n

The answer might just lie in something utterly immeasurable:\u00a0motivation. A lot of fitness app users rave about how the technology itself encourages them to keep going. There\u2019s\u00a0Runkeeper<\/a>, which offers audio cues to coach users\u00a0along the way. “We enabled users to sign up for training plans that not only allow you to follow a calendar, but get other content like suggestions for rest-day activities and healthy tips so you can make better choices,” the app\u2019s founder and CEO Jason Jacobs recently explained<\/a>.\u00a0Some apps gamify fitness\u00a0to motivate users, like\u00a0Pact,<\/a>\u00a0which sets cash stakes if you don\u2019t meet your fitness goals, or\u00a0Runtastic<\/a>, which awards you with products and services based on how much activity you\u2019ve completed. But the smartest app developers don\u2019t\u00a0just see\u00a0users as consumers.\u00a0According to a\u00a0Nielsen survey<\/a>, 49 percent of 471 fitness app and wearable consumers rely on interaction with their friends and family to stay motivated, which has been the selling factor of utterly un-tech-savvy support programs like Weight Watchers. By\u00a0strapping social media to our wrists and biceps, we\u2019re tapping into a\u00a0healthier collective consciousness\u2014turning the\u00a0tracking of\u00a0calories into an activity as community-driven as snapping pics on Instagram.<\/p>\n

Many fitness apps are less dependent on the technology that fuels them than on\u00a0the people who\u00a0use them. Bike apps like\u00a0BikeMap<\/a>\u00a0rely on cyclists to report the routes that work best for them. Without user-collected ocean swells and wind data,\u00a0Ocean Rider\u2019s Journal<\/a>\u00a0couldn\u2019t show where the best surfing conditions are occurring along the coast. To increase workplace mindfulness, Hackbright alumna\u00a0Amanda Gill requires an entire workforce to measure their stress patterns throughout the day on her app\u00a0BioRetro<\/a>. Other than surreptitious motion sensors, the collection of all this data wouldn\u2019t be\u00a0possible without participants willing to spill their fitness secrets. According to\u00a0Women\u2019s Health<\/em> magazine<\/a>, MyFitnessPal users with friends \u201cdrop twice as much weight as users who don\u2019t have a community\u201d and \u201cusers who have 10 or more friends on the app lose on average four times as much weight as users who have none.\u201d\u00a0So maybe it isn\u2019t really about whether we\u2019re accessing health devices on the Apple Watch, the Jawbone Up, or the\u00a0FitBit; it\u2019s about who we interact with along the way.<\/p>\n

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Original article link<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Today, there are more than\u00a0100,000 health apps\u00a0installed on\u00a0over 100 different kinds of wearable tech devices\u2014each one\u00a0giving us highly analytical insights into our bodies and what we choose to do with them. Thirty\u00a0percent of these apps …<\/p>\n","protected":false},"author":14,"featured_media":230,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"image","meta":{"footnotes":""},"categories":[5,36],"tags":[],"class_list":["post-229","post","type-post","status-publish","format-image","has-post-thumbnail","hentry","category-featured","category-tech","post_format-post-format-image"],"_links":{"self":[{"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/posts\/229","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":0,"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/media\/230"}],"wp:attachment":[{"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/demos.press75.com\/massive-news\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}